Copywriting Archive

Content is Everything… Or is it?

“Create more content.” “The more quality content on your site, the better!” “Content is king!” How many times have you read something like that? Now don’t get me wrong… Content is vital for any website, so it is indeed King. But there’s a problem here. For most of us,

Your Headlines Suck, and Here’s Why

Ever heard of David Ogilvy? Most of the younger generation, like myself, have probably never heard of the guy, so let me tell you a bit about him. David Ogilvy was THE original Mad Man and he is always referred to as the Father of Advertising. In fact, much
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