Collecting email addresses of the visitors to your website is not always an easy task. However, Leadpages makes it easy for you to not only help you collect email addresses of your website visitors but it also helps you in creating landing pages.
1 What is Lead Pages?
It is a web-based application for making landing pages and popups to enable you to collect email addresses of your leads or prospects.
There are two ways in which you can build your subscriber list, using popups and landing pages. The other way to get your web visitors’ email addresses is by creating an opt-in form.
The only challenge with this method is that you have to have good design skills and coding skills to be able to create an effective opt-in form.
2 Pros & Cons
- Leadpages makes it easy for you to not only help you collect email addresses of your website visitors but it also helps you in creating landing pages.
- With Leadpages, you don’t have to have any design skills at all since you get high converting templates to start from
- The standard editor lets you make simple corrections to several fundamentals on the template and alter simple properties such as colors, images and fonts fast.
- Leadboxes helps you easily add popup opt-ins on your websites at a certain time or even for a certain number of page views.
- The new drag and drop features allow you to make use of countdown timers or videos to enhance your conversion rate
- Users with WordPress sites can use Leadpages connector plugin to access the numerous landing pages and Leadboxes they have made on their account within your WordPress control panel.
- HTML based site can get the HTML code to integrate Leadpages to your landing page straight from your account and copy it to your site.
- It is also possible for users to host your landing pages on Leadpages.
- Leaddigits feature lets you gather emails via text message for offline situations and also embed your Leaddigits number in YouTube videos, white papers among other places.
- Leadpages features affiliate programs that remunerates 30% frequent commissions on all sales made.
- Leadpages is relatively expensive for internet marketing beginners
- Limited customization options that make it difficult to build 100% unique landing page
- Leadpages is specifically focused on landing pages and does not have the best support for additional services.
3 How to Create Landing Pages with Leadpages
Landing pages are great looking pages that have a great and attractive design to not only get the attention of your readers but they also help you to easily get the email address of visitors to your website.
The best thing about Leadpages is that you don’t have to have any design skills at all since you get high converting templates to start from.
3.1 Landing Page Editors
Leadpages provides you with two diverse landing page editors. The first page is the click editor is the standard editor which lets you make simple corrections to several fundamentals on the template and alter simple properties such as colors, images and fonts fast.
The other page is the drag and drop editor that provides total ability to re-arrange, erase and add fundamentals on the page.
The editors you choose depend on what you want of your landing page. For those who want to quickly create a landing page, you can choose the standard editor. When you have chosen the template design you want, you can make new landing page in less than ten minutes.
3.2 Drag and Drop Landing Page Editor
The drag and drop editor is more powerful and lets you get full control of crafting your landing page.
The editor also provides you access to some great widgets such as the Countdown timer that lets you add paucity to your pages. The only drawback of the drag and drop editor is that the user can split test the landing pages.
3.3 Leadpages Templates
Leadpages has a range of templates which make it possible for you to choose the template that best suits you. Leadpages is also adding new templates each month; therefore you can get a template for almost any situation you want.
Users can also get more specific pages for making Podcasts, About, Contest pages, FB landing pages among others.
All the templates are well designed and combine verified landing pages used by professionals such as Pat Flynn, Jeff Walker, and others. You can get both the free templates as well as paid templates ranging from $7 to $39.
Leadboxes helps you easily add popup opt-ins on your websites.
The popup opt-ins can pop up at a certain time or even for a certain number of page views. Leadboxes also help you create popups each time your visitor wants to leave the page.
Nevertheless, the most common way to introduce a Leadbox is through a 2-step opt-in. This involves your visitor having to click on a link or button prior to the popup box appearing.
3.5 WPCurve – LeadBox
WPCurve-LeadBox helps to improve conversions by demonstration of micro-commitments. Leadboxes were modified in a similar way as standard landing pages. This resulted in Leadboxes looking similar to landing pages.
The new drag and drop features allow you to make use of countdown timers or videos to enhance your conversion rate. Leadpages’ lead magnetic delivery mechanism lets you get an ideal combination for making great and fast content upgrades.
4 How to Integrating Leadpages with Third Party Support
Leadpages provides users with several choices for integrating with their sites. Website owners with WordPress sites can use Leadpages connector plugin.
4.1 Leadpages WordPress Plugin
This plugin allows you to access the numerous landing pages and Leadboxes you have made on your account within your WordPress control panel.
The plugin makes it possible for you to set one of your landing pages as a standard WordPress page that has its own custom URL on your site. On the other hand, you can opt to make the landing page your home page. The plugin will also link any Leadbox you have made.
You can opt to make the landing page a timed popup or make use of exit intent and alter the precise settings for every single one.
4.2 Non-WordPress Sites Integration
Users with non-WordPress websites can also incorporate their sites with Leadpages. For an HTML based site, you can get the HTML code for your landing page straight from your account and copy it to your site.
It is also possible for you to host your landing pages on Leadpages. However, it has a drawback which is that you will be using a Leadpages URL instead of your own.
5 Email Subscription Services Supported
You need an email service provider to store your leads so as to effectively gather leads with Leadpages.
You do not have to worry about this since Leadpages supports major email service providers such as ActiveCampaign, ConvertKit, MailChimp and many others.
6 Additional Features
Landing pages and Leadboxes are the two main features that make Leadpages stand out; however, there are other great features that you can enjoy as a Leadpages member.
One of these features is the Leaddigits. It is a feature that lets you gather emails via text message. This works by asking your visitors to send a text and a keyword to your Leaddigits number and you will, in turn, send a text back requesting them to join your list.
This is a polite way for you to build your list and get the email addresses of potential clients and customers. This method is also great for offline situations and you can also embed your Leaddigits number in YouTube videos, white papers among other places.
Another additional feature offered by Leadpages is affiliate programs. This feature remunerates 30% frequent commissions on all sales made.
7 Leadpages Pricing and Plans
The price structure of Leadpages can be a little confusing since certain features are only available at specific pricing levels.
It is important for you to review the pricing page first and understand what you want to get prior to signing up. However, the Standard pricing level of Leadpages begins at only $25 monthly.
Additional features such as split testing, Lead Digits and access to the lucrative Leadpages affiliate program are not available in the standard pricing level. To get access to all these extra features you need a Pro pricing tier that cost $48 monthly.
The Advanced Annual Tier provides you sub-accounts as well as the template importer feature at a price of $199 a month which should be pre-paid yearly. Pre-paying for one or two years gives you 38% off thus helping you save money, unlike the monthly payment option.
Leadpages is a great platform for both small businesses as well as large businesses. It continues to gain popularity amongst marketers and website owners.
This is because of the useful and powerful features that Leadpages offers to users. This results in great conversions to your website which is something that any website owner would love.
As a Leadpages member, you get a wide range of templates that are well designed and suit any situation.
If you want a more custom design template or even a template that you can make more adjustments, you will have to look for another landing page tool or get a developer to create for you customized pages which might cost you a fortune.
This landing page tool is a great choice for anyone looking for an effective and easy way to create landing pages and easily build their subscriber list.