17 Best Video Tools for Marketers

Video marketing is one of the most effective ways to lure free and targeted traffic to your website and to market your product or services.

This is the major reason why internet entrepreneurs are dwelling in massively creating high-quality video content for their target market.

Relating to this, the search engine also prefers to rank a certain content which is high in details and covers video content that is more engaging and relatable to the viewer.


Ideally, out of the overall consumer internet organic traffic that is generated today, video marketing is the major contributor.

As such, all businesses that operate online need to include video content as one of their internet marketing techniques, to help generate more traffic and increase the conversion rate of a website.

For your video content to go viral over the internet, you need to create more interactive and intuitive videos that your users will be happy to share.

However, most free to use video tools will come with limited features and functionalities, which you can unlock once you upgrade to their paid plans.

Here are 17 best video marketing tools that you can use to create high-quality and interactive videos for content marketing.

1 GoAnimate

GoAnimate Video Editor

GoAnimate is one of the best video creation tools which can be used to create high-quality animated videos that have a professional look.

This video tool comes with impressive features such as drag and drop that enables you to select multiple background settings easily, and assign dialogues to characters automatically using the lip-syncing feature.

Moreover, with GoAnimate, adding voice dialog or voice narration is a very simple task, and you can import audio files from your computer or any device. You can also record directly into the platform, or crowdsource professional actors.

You can achieve an amazing visually compelling video using a number of templates, backgrounds, and characters available in the library of GoAnimate, making your final content look professional.

Features of GoAnimate

  • GoAnimate comes with unlimited hosting space, downloads, and the creation of video content.
  • The platform GoAnimate provides is very easy to use and anyone can use it to create impressive videos that suit their content marketing needs.
  • It comes with extra features such as character creator, audio sweetening, lip syncing, visual excitement and publishing.
  • Super fast than most of the available video marketing tools.
  • Can be used on any operating system which supports a browser.
  • GoAnimate supports several video input and output formats including AVI, MP4, MP3, MKV, DAT, AMV, VCD, WMV and more.

2 AVS Video Editor

AVS Video Editor

AVS Video Editor is considered as one of the best video creation softwares for video marketers. It comes with a ton of impressive features and allows you to create stunning videos for your video marketing needs.

Features of AVS Video Editor

  • Process Various Video Formats
    With AVS Video Editor, you can process various video formats like the AVI, VOB, MP4, DVD, WMV, 3PG, MOV, KMV, and more, using one of the popular codecs such as MPEG-4. You can also process videos with different frame sizes such as HD, Full HD, 2K Quad HD, and 4K Quad HD. These options make it easy for your video content to be viewed on any device using any format without any restrictions.
  • Extreme Editing of Videos
    Moreover, AVS Video Editor allows you to edit your videos by trimming, cutting, splitting, merging, rotating, and mixing them. This video editor also allows you to select between 300 different final video effects to use in your videos. You can also insert menus, audio, text comments, subtitles, and stabilize shaky videos that are recorded.
  • Speeds up Your Video Editing
    Speed is one of the most important features to consider when choosing a video editing software. With AVS video editor, you can edit formats like AVI HD, WMV HD, TOD, AVCHD, MOD, MTS/M2TS, and more, due to the integrated video cache technology, which makes HD-video editing super fast.
  • Easily Record Your Videos
    Another important feature of a good video recording software is the ease of transferring and recording videos between devices. AVS Video editor allows you to easily transfer videos from DV/HDV cameras, webcams, or VHS-cameras and save videos on your computer. You can also record media files from your computer and create video guides, training videos or demos.
  • Make Attractive Slideshows
    Slideshows are one of the best ways to pass visual information to users. AVS Video Editor allows you to capture important product or service features, and turn them into amazing slideshows for viewers.
  • Create Blu-Ray Videos
    AVS Video Editor allows you to add style to your final marketing Blu-ray videos by applying effects and adding special menus; adding audio, video, and images to your videos, and choosing between several themes and menu templates.
  • Share Your Video
    The ease of sharing your marketing video content is also another very important feature, which you need to consider when selecting the best video tool. AVS Video editor allows you to share your videos in different ways: Save the video in a suitable format on your PC, you can then burn it in a DVD, adjust the video for your iOS or Android devices, or easily publish your creative video on your social network or website.
  • Multilingual Support
    Your content video for marketing will go viral and reach different people all over the globe, some who speak different languages. This video editor is smart enough to support different languages including English, French, German, Spanish, Italian, Japanese, Dutch, Polish, Danish, and Russian.

3 Adobe Premiere Pro

Adobe Premier Pro

Adobe offers one of the best video editing tools for creating and editing videos like a pro. Adobe Premiere Pro is a paid tool which comes with different plan/price options to support different tasks.

It is among those very few video tools which are used by professional video editors.

Adobe Premiere Pro allows you to process various video formats, making it one of the best options when you need a video tool that can make it possible to view videos, animations, and audio files in any format.

This amazing video tool also comes with a number of editing features that allows for extreme editing to have a final video that is professional and attractive to the audience.

Adobe Premiere Pro is also considered one of the best video tools since it allows for fast and easy editing, recording, importing, and sharing of video and other animated files.

Impressive Features of Adobe Premiere Pro

  • Supports Different Platforms
    Adobe Premiere Pro can be used on both Mac and Windows computers. This compatibiltiy enables the tool to be used for professional stuff.
  • Supports a Number of Video Formats
    A good video editing software should be able to support multiple editing formats to give different options that users can use to view your videos. Adobe Premiere is considered one of the best since it supports almost all popular video formats that you can think of.
  • Key Features of Adobe Premiere Pro
    Since Adobe Premiere Pro is a paid tool, it comes with lots of impressive features that you will not get with free to use video editors. Some of the notable features of Adobe Premiere Pro are HD support, multi-track editing, storyboard mode, unlimited audio and video tracks, linear timecode display, and NDE.

4 Wideo

Wideo Editor

Wideo is one of the most preferred video editing tools on the internet due to its easy to use interface. It comes with lots of useful features that make the processing of creating videos, audios, and animations fast and easy.

Wideo has a number of editing features that help in producing high-quality and professional videos that will help you to capture the attention of your audience.

It makes the process of sharing videos extremely fast and easy and that is why most internet marketers use it.

Wideo video editor also allows you to easily personalize your marketing campaigns to suit your needs for better results in terms of traffic and conversion.

Important Features of Wideo

  • Wideo comes with the best templates suitable for boosting social media campaigns.
  • Most of the Wideo users have been able to significantly increase their overall return on investments and have had an impressive increase in productivity.
  • Wideo allows marketers to create personalized videos for email campaigns, which are useful for more click-through-rates.
  • Wideo provides a fast way to record or import video files to be edited before posting.

5 RenderForest


Renderforest is a cloud based platform for creating intro videos for YouTube, kinetic typography, explainer animations, promotional video for product and services, music visualizations, event invitations, wedding or travel slideshows, infographics and a lot more.

It is a simple platform where you don’t need any technical expertise.

You just need to have a good idea which you can implement by choosing from different video templates, edit them online and then preview them before finally exporting them for personal or commercial use.

You can start by trying the platform for free and then go for the paid versions if you need professionally sound videos for commercial or personal use.

Features of RenderForest

  • Get the gist of the platform by making free videos which would include the brand watermark.
  • Choose from hundreds of templates for directly implementing in your videos.
  • Create truly enigmatic videos with a number of professional effects.
  • RenderForest can be used for professional, educational, and personal purpose.
  • It has a regularly updated blog with high-quality reading material and knowledge that you could implement in your videos.

6 Viewbix


Viewbix is an interactive video editing tool which allows marketers to create intuitive marketing videos across different platforms, increasing the average user engagement rate significantly.

With Viewbix, you can create great professional looking videos in minutes. Viewbix also makes it possible for you to record videos or audios on the go. The interface is quite good and clean and you can edit videos very easily.

It also allows for importing existing video files and audio files, which are to be edited to produce a high-quality and professional-looking campaign videos.

You can also share your videos easily on social networking sites and other networking platforms.

Main Features of Viewbix

  • With Viewbix, you can easily add links, insert your company logo, and add CTA buttons.
  • Comes with lots of sharing features that help with lead generation.
  • Viewbix comes with analytics inbuilt tools that increase conversion rate and maximizes the returns on investment.
  • Viewbix produces highly interactive videos that help in increasing user engagement rates.
  • It is used by many online marketers for making highly engaging videos due to its simple to use interface.

7 PowToon


PowToon is a renowned intro maker platform for creating amazing videos and presentations, which are captivating and engaging for better campaign results.

This amazing video marketing tool also allows you to create animated video content as per your marketing requirements.

PowToon comes with amazing features and an interactive interface to help you channelize your product or service demo.

With PowToon, you can create a professional looking video in less than 20 minutes, making it one of the best options when you need a quick video content for your marketing needs.

You can use the Powtoon editor to create and produce videos in different formats. This is a much-needed feature as different devices support different video formats.

Powtoon lets you create really artistic animations within few steps. The platform is used by top companies like Coca-Cola, eBay, Starbucks and more.

The whole process of recording, uploading, editing, and sharing is made easy with a number of intuitive features that you can readily use without much experience.

Important Features of PowToon

  • PowToon comes with easy to use ready-made templates that make it easy and fast to create video and animated content.
  • PowToon comes with impressive features for creating personal, educational, and commercial videos and animations.
  • PowToon has a dedicated team of technical support, and whenever you need help, you can contact their support or check out their tutorials for the same.

8 Wirecast


Wirecast is one of the most useful video tools when you need to do a live-stream for instances like conferences, educational events, live interview telecast, and more.

This amazing video tool comes with live production software, and also has the feature to capture feeds from a number of devices such as web feeds, camera feeds, microphone, iOS 8 camera feed, and more.

Also, Wirecast is one of the best video tools since it has inbuilt features that allow for processing various video formats, extreme editing features for easy recording, importing, editing, and sharing of final videos and animations.

Important Features of Wirecast

  • Wirecast comes with video content features that enable you as a marketer to telecast your shows live to your target audience.
  • It also comes with live feed features that allow you to add professionalism to your live feeds across multiple devices through animated titles, live switching, and transitions.
  • Wirecast allows you to easily stream to integrate streaming services, and also offers multi-format encoding.
  • The platform is suitable for personal use, business use, and educational purposes.

9 ScreenFlow


ScreenFlow is one of the best video editing tools specifically designed for Mac users. ScreenFlow comes with lots of amazing features like a professional screen capture and video editing services.

This amazing video production tool can directly capture a video from the screen of different devices such as iPads, iPhones, Mac desktop computers, laptops, video cameras, and more for direct editing.

ScreenFlow allows for split-track editing feature, and can also capture audio sounds from microphones, and makes it much easier and faster to share video content to different online marketing platforms.

Also, it comes with a feature that makes it easy to upload videos and audios for editing to produce a quick, impressive and captivating video advert.

Moreover, ScreenFlow allows for split-track editing feature, and can also capture audio sounds from microphones, and makes it much easier and faster to share video content to different online marketing platforms.

Amazing Features of ScreenFlow

  • ScreenFlow is a multi-purpose video production software since you can record and edit anything from audios to high-quality videos, and share the videos anywhere for viewing.
  • ScreenFlow comes with lots of impressive features, which allow for the creation of engaging video content that can be used to drive more traffic to your websites.
  • You can use Screenflow for personal, educational and business purposes.

10 VideoScribe


VideoScribe is another great tool to create HD videos and animations for your marketing projects.

Creating a video using Videoscribe does not need much experience. The interface is pretty clean and easy to understand for beginners.

This tool comes with impressive and powerful graphics that you can use to improve the overall look of your video and animation.

VideoScribe is widely used since it has impressive inbuilt features that make it easy to process any video format and to upload or record videos, animations, pictures, or audios for editing to get a high-quality output for marketing campaigns.

On the other hand, sharing of videos and animations is made very simple and easy, and you can share out your video content to your audience with just a touch of a button.

Important Features of VideoScribe

  • VideoScribe is considered one of the best tools for creating engaging whiteboard animation videos of high-quality.
  • VideoScribe comes with impressive features that can suit everyone’s need, whether for commercial use, educational use, or personal use.
  • VideoScribe offers a really simple to use interface, and also comes along with free graphics, background music, and templates making it one of the best tools for video marketing needs.

11 Magisto

Magisto Video Tool

Magisto is one of the best video editing tools which you can use to merge raw videos to make a meaningful video for your marketing campaigns. You can use the platform to insert music and create a really powerful video.

To add on top, Magisto is one of the best video tools since it comes with inbuilt features that make it possible to record videos on the go, to upload existing videos from PC and other devices for editing, and finally share the video content for the online audience.

You can easily produce videos in various video formats, which is important for viewing on any device and platform without worrying about whether the video will be supported by the current device or not.

Features of Magisto

  • Magisto is very interactive and anyone can use it to create high-quality videos and animations.
  • It enables you to produce high-quality and interactive videos from your footages.
  • Magisto allows for custom editing whereby you can select specific parts of your videos, and customize it with attractive themes and music.
  • Magisto comes with easy sharing features, which make it easy to share your videos to various platforms for viewing.
  • Magisto is suitable for personal use, commercial use, and educational use.

12 Wistia

Wistia Video Tool

Wistia comes with several impressive features, making it one of the best video marketing tools that any marketer should consider using.

This video editing software is interactive, which makes it easy and faster to produce high-quality videos and animations that engage customers.

Moreover, Wistia comes with an inbuilt analytic tool to assist in analyzing the performance of your video campaigns, making it the best tool when you need to measure results.

The heatmaps feature, allows you to know the behavior of your customers that includes; customers who re-watched your videos, who stopped watching and where they stopped, customers who skipped watching your video, and more so that you can make informed improvements where necessary to engage your customers more.

Besides all this, Wistia makes it easy to know your fan base, and even add a call-to-action to improve click-through-rate in places so that you have more customers.

Moreover, like other high-quality video tools, Wistia comes with extra inbuilt features that allow you to either upload your videos from different platforms or record a direct video from using the platform.

Wistia also makes it possible to process your videos in any format and you don’t have to worry about converting formats and the rest.

Amazing Features of Wistia

  • Wistia is the best tool for measuring results since it comes with an inbuilt analytic tool.
  • Allows for the use of call-to-action for an increased click-through rate.
  • Wistia makes it easy to know about the performing video campaigns and the nonperforming ones.
  • Wistia comes with advance marketing and hosting tools, making it the best choice for a result oriented video campaign.
  • This handy video tool can be used for different purposes, including commercial use, personal use, and educational use.

13 Common Craft


Common Craft is one the simplest yet a powerful video editing tool, which is suitable for creating unique videos and animations from video clips, photos, and paper cutouts.

Common Craft is all about creativity and can be used to create videos and animations to catch the feelings of your customers in a special way.

Common Craft also comes with lots of impressive features that make it easy to upload and record direct video files for editing.

On the other hand, Common Craft makes is easy to edit your videos, animations, and audio within a very short time; and your campaign video contents will be ready to share on your social platform at a single touch of a button.

Important Features of Common Craft

  • Very simple and easy to use and nearly everyone can create impressive videos and animation with it.
  • Common Craft is handy for creative video production, to add some emotional effect to your audience.
  • Common Craft comes with video content features for businesses, photographers, entrepreneurs, and educators.
  • Common Craft comes with features that make it easy to share the videos on various platforms including social media sites.

14 Vidyard


Vidyard is another important and useful video marketing tool when it comes to measuring the performance of your video campaigns.

Vidyard comes with a handy analytic tool that helps in establishing and predicting the behavior of your audience, and knowing the adjustments that you should make in your videos to make it more captivating and grab the eyes of a larger audience.

Through Vidyard, you can get important information related to the attention time span of your audience, their exact location, click-through rate, conversion rate, and returns on investment, which are very important when analyzing the performance of every video marketing campaign.

Like most video tools, Vidyard will allow you to import your videos and animations from different devices for editing, and again let you record direct videos for editing before sharing to various online marketing platforms.

Features of Vidyard

  • Vidyard comes with an inbuilt analytic tool to measure the performance of your video marketing.
  • Vidyard comes with features that make it easy to share the respective videos to the social networking sites.
  • Vidyard comes with an interactive interface that makes it easy to create a high-definition video within a very short time frame.
  • Features that come with Vidyard make it suitable for business use, personal use, and educational use.

15 Slidely


Slidely is one of the best video editing tool that one can ever find online. Slidely is mainly designed to help in creating quick videos from existing videos, clips, photos, and even music.

To add on top, Slidely allows you to post videos, slideshows, and animations directly to your social media network.

This amazing video editing tool also comes with free badges and widgets that you can use to embed videos, animations, and slideshows directly to your website to grab the attention of your site’s visitors.

Features of Slidely

  • Slidely allows you to connect to the audience from different social platforms within a short time.
  • Slidely comes with a user-friendly interface and nearly everyone can use it.
  • It is a useful tool when you need to create quick marketing videos from existing clips, videos, photos, and music.
  • Slidely is suitable for commercial use, educational use, and personal use.
  • It allows for recording videos to be edited for campaigns.
  • Slidely makes it easy to upload or import video files, photos, and animations for editing.

16 WeVideo


WeVideo is a simple video marketing tool to create informational video content in minutes. WeVideo comes with impressive and unique features that allow marketers to create stunning videos and animations.

You can also use features like implementing company logos, info cards, color schemes, and custom call to action to help drive leads and traffic through video contents.

Using WeVideo, you can also share your videos easily on your social networking handles. This is a much-needed feature to save time and increase the productivity at the workplace.

Features of WeVideo

  • It is a powerful and collaborative cloud-based video editing tool.
  • WeVideo has a user-friendly and intuitive interface that allows for full video editing control.
  • WeVideo comes with lots of editing features that give full control to its users, and that is one of the reasons why it is popular.

17 Filmora


Filmora is one of the best video editing tools as it also gives users editing freedom that most video tools don’t give.

With Filmora, you can easily add custom effects that are related to scene detection and editing of audios.

On the other hand, Filmora gives you the freedom to adjust color effects, brightness, speed, and rotation. Also, you will find lots of video improvement features in Filmora’s library, including music, filters, overlays, and texts.

Features of Filmora

  • Filmora comes with an intuitive and powerful video editing interface that gives users full control to create more interactive videos.
  • Filmora has a mobile app called FilmoraGo, which can be used for video editing on mobile devices, giving a feasible way to edit your videos.
  • You can actively use this tool to create highly engaging videos that will help you to cater to your email marketing needs and get better sales and brand recognition.
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