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There is no doubt that WordPress is one of the most popular hosting services today. One reason why many business owners choose this platform is because of the numerous features it offers, which are either built-in or available through plug-ins. However, since there is an overwhelming number of features... Read More

Google is the busiest highway of the internet, home to 3.5 billion daily searches. It has managed to capture an immense market share and this has immensely powerful implications for more than the corporation’s bottom line. Brands across industry sectors are going to great lengths to appease Google. This... Read More

If you think doing SEO for a blog is easy, think again. With Google’s algorithm constantly evolving, blogging SEO has been getting more challenging than it has ever been. But there’s a way of simplifying it to an extent where it doesn’t feel challenging anymore. You just need a... Read More

Are you wondering how to do SEO? If so, you’ll love this guide. SEO is an acronym for search engine optimization, which is merely ensuring your site shows up on the first page of Google whenever a user searches for the kind of content or product(s) you offer. If... Read More

You’re familiar with search engine optimization, or SEO. Off-page SEO refers to the steps you take outside your own website to rank higher in search engine results pages or SERPs. If you’ve been focusing heavily on on-page SEO, you also need to do work off-page. Search engines like Google... Read More

Search Engine Optimization — one of the not-so-fun aspects that WordPress users want to avoid. They’re not to blame. After all, SEO comprises of dozens of delicate pieces that must work hand-in-hand to generate profitable results. Furthermore, SEO is one of the things that can’t be done through plugins... Read More

The foundation of good SEO starts with good keyword research. If you don’t know what people are searching for, it’s hard to create and optimize content for it. Conducting keyword research is like conducting market research. You are trying to estimate demand by understanding how many people are searching... Read More

Keyword research is the foundation of content marketing, search engine optimization (SEO), social media marketing and virtually all other types of digital marketing. However, why do we forget about keyword research? Why do we do it once and then forget all about it? For your information, you should do... Read More

Here’s a very zen question for you. What’s the point of a site without traffic? It’s like the old one about “the sound of one hand clapping” (the answer is nothing, by the way). Without traffic, your site is completely pointless. That sounds harsh, but it’s true. If nobody... Read More

SEO is like the Kim Kardashian of the online world. Why do I say that? For many reasons, actually, but mainly because either you love it or you hate it, it’s never going to be out of your life anytime soon. It’s as if everyone has an opinion about... Read More

Google takes many factors into account when it tries to determine the relevancy of any web page it crawls. Some of them are quite visible, and we all know what they could be. Table Of Contents 1. Quantity vs Quality 2. Black-Hat 3. A Word of Caution 4. Preparing... Read More

More than a million blog posts are published every day but only the top-ranked ones reach to the desired audience through the search engine. With so much content on the web, how do you plan to make a mark and reach your target audience in such a crowded space?... Read More

Have you been reading around the web lately and come across the phrase, Rich Snippets? Chances are you have, but there is also a chance that you scratch your head at it. I mean, what are Rich Snippets? Are they important? Can everyone use them? Is there a connection... Read More