Sometimes is the little things that make a big difference. Saving your visitors from a click here and a scroll there can make the user experience just a little more enjoyable. This can further help in boosting the conversion rates as well.
If you provide your visitors with the ability to search your website, there will be times when the results returned might be just a single page or post. In those situations, it can be helpful to direct visitors to the individual post instead of to a search results page where they must then click through to a single result.
How to Auto-Redirect When WordPress Search Query Only Returns One Match
This is a relatively easy improvement to make, but there are some things you should be aware of before you get started. The first issue is that your functions.php file is a critical file. If you make an error when editing this file, you could easily break your website–not good. Whenever possible you should avoid making changes directly to your functions.php file.
There are a few potential solutions to managing this challenge:
- Use a child theme and make any changes necessary to the child theme files.
- Use a WordPress plugin like Code Snippets which is available for free in the WordPress plugin repository.
- Create a plugin.
Ok, now that you have a better understanding of the importance of managing your custom functions properly. Let’s take a look at how you can make the required changes to your search functionality. We’re going to assume that we’re editing a child theme for this example. Here are the steps:
Once you’re done that, head to your site and test out the search function. If you enter an obscure search term for which there is only one result, you should now find that you are redirected to the actual post instead of a search result. That’s it!